Driving Foot Traffic & Event Engagement
Boosted visibility and attendance through promotional campaigns for food, drinks, and themed events like karaoke, trivia, and sports nights.
ASK: Boost foot traffic and event participation
CHALLENGE: Low awareness of food, drinks, and event nights
INSIGHT: Audiences respond to promotions, themed events, and social proof
SOLUTION: Social campaigns, menu highlights, posters, UGC, coordinated event promotions
IMPACT: Higher attendance, increased engagement, stronger brand connection
Ask.
Increase foot traffic, awareness, and participation in Treadwell Park’s food, drink offerings, and events.
Challenge.
The bar has quality offerings and events but struggles with visibility, engagement, and consistent attendance for themed nights.
No foot traffic = empty seats = no sales
Insight.
Methodology
Research Objective
Identify why certain days at the bar have low attendance, understand customer preferences for events and promotions, and uncover opportunities to increase foot traffic and engagement across all days.
Finding #1
Slow days feel empty and underwhelming, which discourages spontaneous visits. Patrons noted that while they love the bar’s atmosphere and menu, there’s little incentive to come in on weekdays or off-peak times. Without regular events or promotions, the bar misses opportunities to build momentum and increase daily revenue.
Insight #1
Introducing engaging, recurring events and promotions on slow days can create anticipation, increase foot traffic, and transform underutilized times into reliable revenue opportunities.
Observation
Visited the bar on multiple days (both busy and slow) to evaluate foot traffic, atmosphere, and customer engagement. Took notes on the environment, staff interactions, and potential deterrents for slow days.
Overall Impact
Implementing event-driven strategies and targeted promotions will turn slow days into lively, profitable, and memorable experiences. This approach increases visibility, strengthens customer loyalty, and positions the bar as a vibrant and go-to destination in the local NYC scene.
Customer Surveys
Collected feedback from existing patrons about their favorite experiences, desired events, and what would encourage them to visit on slow days.
Competitive Analysis
Reviewed nearby bars and restaurants to identify successful event formats, promotion strategies, and social media tactics that increase traffic and engagement.
Finding #2
Customers are more likely to visit bars that offer unique experiences and feel social, lively, and shareable. Competitor bars that post consistent events on social media, host themed nights, and engage with local communities see higher attendance and loyalty. Patrons expressed interest in trivia nights, live music, tastings, and special offers.
Insight #2
A well-promoted calendar of events, combined with social media campaigns and loyalty incentives, will attract new customers, strengthen repeat visits, and increase overall engagement.
Solution.
Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.
Why this works.
The approach improves visibility, drives traffic for events and specials, and strengthens the bar’s connection with its community through consistent, engaging communication.