Driving Foot Traffic & Event Engagement
Boosted visibility and attendance through promotional campaigns for food, drinks, and themed events like karaoke, trivia, and sports nights.
ASK: Boost foot traffic and event participation.
CHALLENGE: Low awareness of food, drinks, and event nights.
INSIGHT: Audiences respond to promotions, themed events, and social proof.
SOLUTION: Posters, table cards, and social media posts through coordinated event promotions.
IMPACT: Higher attendance, increased engagement, increased sales.
Ask.
Increase foot traffic, awareness, and participation in Treadwell Park’s food, drink offerings, and events.
Challenge.
The bar has quality offerings and events but struggles with visibility, engagement, and consistent attendance for themed nights.
No foot traffic = empty seats = no sales
Research Objective
Identify why certain days at the bar have low attendance, understand customer preferences for events and promotions, and uncover opportunities to increase foot traffic and engagement across all days.
Insight.
Methodology
Observation
Visited the bar on multiple days (both busy and slow) to evaluate foot traffic, atmosphere, and customer engagement. Took notes on the environment, staff interactions, and potential deterrents for slow days.
Competitive Analysis
Reviewed nearby bars and restaurants to identify successful event formats, promotion strategies, and social media tactics that increase traffic and engagement.
Customer Surveys
Collected feedback from existing patrons about their favorite experiences, desired events, and what would encourage them to visit on slow days.
Finding #1
Slow days feel empty and underwhelming, which discourages spontaneous visits. Patrons noted that while they love the bar’s atmosphere and menu, there’s little incentive to come in on weekdays or off-peak times. Without regular events or promotions, the bar misses opportunities to build momentum and increase daily revenue.
Insight #1
Introducing engaging, recurring events and promotions on slow days can create anticipation, increase foot traffic, and transform underutilized times into reliable revenue opportunities.
Finding #2
Customers are more likely to visit bars that offer unique experiences and feel social, lively, and shareable. Competitor bars that post consistent events on social media, host themed nights, and engage with local communities see higher attendance and loyalty. Patrons expressed interest in trivia nights, live music, tastings, and special offers.
Insight #2
A well-promoted calendar of events, combined with social media campaigns and loyalty incentives, will attract new customers, strengthen repeat visits, and increase overall engagement.
Overall Impact
Implementing event-driven strategies and targeted promotions will turn slow days into lively, profitable, and memorable experiences. This approach increases visibility, strengthens customer loyalty, and positions the bar as a vibrant and go-to destination in the local NYC scene.
Solution.
Promoted events through a coordinated mix of posters, table cards, and social media campaigns.
Knicks Game Night – “Knicks Night Combo”
Knicks Night Combo turns game nights into a must-visit event, offering a $15 burger and beer deal. Fans can enjoy the game on big screens, participate in halftime raffles, and show team spirit by wearing Knicks gear. Using posters around the bar and nearby streets helps attract both regular patrons and new visitors, promoting the deal visually and creating excitement for game nights.
Posters are perfect for Knicks game nights because they catch the attention of both regulars and passersby. They create a sense of event hype and clearly communicate the food and drink deal, the game schedule, and the bar’s sporty atmosphere.
Trivia Night – “Trivia Tuesdays”
Trivia Tuesdays offers a themed quiz night for patrons. Guests can test their knowledge of movies, music, history, and more, while competing for prizes like free appetizers or bar tabs. Using table cards ensures the promotion is seen by people already in the bar, encouraging participation and creating a social, competitive environment that boosts group attendance.
Social media is perfect because it highlights the fun, interactive vibe and reaches people who scroll for plans. A post can use lively visuals, neon colors, and short videos or images of people singing to grab attention quickly.
Karaoke Mondays – “Mic Drop Mondays”
Mic Drop Mondays brings a fun, interactive experience to the bar every Monday night. Guests can sing their favorite songs, enjoy a lively atmosphere with neon lighting, and compete for small prizes like free drinks or bar credit. Sharing this as a social media post helps attract younger audiences who are looking for midweek entertainment and encourages social sharing to increase reach.
Table cards directly reach guests already in the bar, catching their attention while they’re seated with friends and drinks. It’s personal, interactive, and creates immediate awareness without relying on external platforms.
The approach improves visibility, drives traffic for events and specials, and strengthens the bar’s connection with its community through consistent, engaging communication.