Brief:
Get streaming audiences
Who already watch content set in the cities they live in or visit
To stop seeing three separate subscriptions and start seeing one obvious bundle
By turning the streets, subways, and sidewalks of New York, London, and Los Angeles into a living, breathing campaign.
The idea:
NYC, LA, and London each have iconic stories, characters, and unforgettable moments. The Disney, Hulu, HBO bundle brings them together in one place, giving viewers the best of each city all in one bundle.
Out of Home
Activation
A mobile digital billboard activation across London, Los Angeles, and New York, featuring city-specific content from Disney+, Hulu, and HBO Max.
