Brief:
Get streaming audiences
Who already watch shows set in their own city
To stop seeing three separate subscriptions and start seeing one obvious bundle
By turning the streets, subways, and sidewalks of New York into the campaign itself
The idea:
New York is a city with a story for everyone, from iconic characters and unforgettable moments to the shows and movies that capture its energy. The Disney Hulu HBO bundle brings the best of New York entertainment together in one place, creating a collection that feels like the city itself.
The campaign positions the bundle as “all of New York in one bundle,” giving viewers access to the different worlds, voices, and stories that make the city unforgettable. From comedy to drama to family favorites, it’s the ultimate way to experience the city without leaving your couch.
