Brief:
Get East Coast food lovers
Who are always searching for the next iconic restaurant experience
To make In-N-Out the most anticipated new burger arrival on the East Coast
By creating a launch moment that builds anticipation before the first burger is even served.
The idea:
East Coast burger lovers have waited decades to see what the hype was about. Now, In N Out is finally here. The campaign celebrates the anticipation and excitement of finally getting a taste.
Out of Home
Landing Page
Activation
A mobile experiential marketing activation traveling across the East Coast, distributing free In-N-Out Burger hats to drive brand awareness, generate buzz, and build anticipation around the brand.
