In-N-Out BurgeR
Brief:
Get East Coast food lovers
Who are always searching for the next iconic restaurant experience
To make In-N-Out the most anticipated new burger arrival on the East Coast
By creating a launch moment that builds anticipation before the first burger is even served.
The idea:
For decades, East Coast burger lovers have watched from the sidelines, hearing the hype and wondering what the obsession was all about. Now, the wait is finally over. In-N-Out is here, bringing one of America’s most iconic burgers to a new coast.
The campaign turns the arrival into a long awaited moment, celebrating the anticipation, excitement, and satisfaction of finally getting the chance to experience what fans have been waiting for.
