Brief:
Get fast-food and fast-casual diners
Who know Dave’s Hot Chicken but haven’t made it one of their go-to choices
To crave Dave’s and choose it more often
By turning the brand’s cult-like personality and signature heat into a national obsession.
The idea:
Craving is what turns a meal into a habit. Crave Dave’s turns the brand’s signature heat, personality, and cult following into a simple, ownable idea that makes Dave’s the food people can’t stop thinking about and keep coming back to.
Out of Home
Packaging
Socials
