The Met CLOISTERS
Brief:
Get New Yorkers and visitors
Who think they have already experienced everything the city has to offer
To rediscover New York through The Met Cloisters
By creating a campaign that transforms a hidden destination into the city’s next unforgettable discovery.
The idea:
In a city that is always moving forward, some journeys take you somewhere completely different. The Met Cloisters offers an escape uptown, transporting visitors through centuries of art, architecture, and history without ever leaving New York.
The campaign invites people to take the journey beyond the usual destinations and discover a different side of the city. The Cloisters is not just a museum visit, it’s a step into another time and place waiting at the end of the line.
