Brief:
Get New Yorkers and visitors
Who think they have already experienced everything the city has to offer
To rediscover New York through The Met Cloisters
By creating a campaign that transforms a hidden destination into the city’s next unforgettable discovery.
The idea:
In a city always moving forward, The Met Cloisters offers a journey back in time. The campaign invites people uptown to discover centuries of art, architecture, and history, all without leaving New York.
Out of Home
Activation
