Brief:
Get people who reach for a pen every day
Who treat it like a disposable, forgettable object
To see BIC as the tiny tool behind some of the biggest moments in their lives
By showing the big ideas, decisions, signatures, and life moments that were By BIC.
The idea:
Big things often start with a simple pen.
The sketch. The signature. The job. The lease. The song. The birth certificate. The recipe. The marriage. The idea.
By BIC.
Out of Home
Social
As part of Make It Real, By BIC, socials invite people to put their ambitions on paper with BIC, share them, and turn personal intentions into public action.
Activation
BIC is inviting local communities to put pen to paper and take part.
Video
